The top 3 most important components of digital marketing are:
Content Marketing: This involves creating and sharing valuable, relevant, and consistent content with the aim of attracting and retaining a clearly defined audience, ultimately driving profitable customer action.
Search Engine Optimization (SEO): This is the process of optimizing a website to rank higher in search engine results pages (SERPs) in order to increase organic traffic. SEO involves optimizing technical aspects of a website as well as its content, to make it more attractive to search engines.
Social Media Marketing: This involves promoting a product, service, or brand through social media platforms, such as Facebook, Twitter, Instagram, and LinkedIn, to reach a wider audience and engage with existing customers. It allows companies to interact directly with customers and receive feedback in real-time.
